Aggie Blue and Aggie Gold

• Aggie Blue
  $brand--primary
  #022851
• Aggie Gold
  $brand--secondary
  #FFBF00

UC Davis Blue Tints

Custom mix. Straight tints of the blue will not work; please use only the color values below.

• Aggie Blue
  $brand--primary
  #022851
• Aggie Blue 90%
  $brand--primary-90
  #14447A
• Aggie Blue 80%
  $brand--primary-80
  #13639E
• Aggie Blue 70%
  $brand--primary-70
  #73ABDD
• Aggie Blue 60%
  $brand--primary-60
  #B0D0ED
• Aggie Blue 50%
  $brand--primary-50
  #CCE0F3
• Aggie Blue 40%
  $brand--primary-40
  #DBEAF7
• Aggie Blue 30%
  $brand--primary-30
  #EBF3FA
• Aggie Blue 20%
  $brand--primary-20
  #F7FAFD

UC Davis Gold Tints

• Aggie Gold
  $brand--secondary
  #FFBF00
• Aggie Gold 90%
  $brand--secondary-90
  #FFC519
• Aggie Gold 80%
  $brand--secondary-80
  #FFD24C
• Aggie Gold 70%
  $brand--secondary-70
  #FFDF80
• Aggie Gold 60%
  $brand--secondary-60
  #FFECB2
• Aggie Gold 50%
  $brand--secondary-50
  #FDE9AC
• Aggie Gold 40%
  $brand--secondary-40
  #FFF4D2
• Aggie Gold 30%
  $brand--secondary-30
  #FFF9E6
• Aggie Gold 20%
  $brand--secondary-20
  #FFFBED

Black Tints

• Black
  $black
  #000000
• Black 90%
  $ucd-black-90
  #191919
• Black 80%
  $ucd-black-80
  #333333
• Black 70%
  $ucd-black-70
  #4C4C4C
• Black 60%
  $ucd-black-60
  #666666
• Black 50%
  $ucd-black-50
  #7F7F7F
• Black 40%
  $ucd-black-40
  #999999
• Black 30%
  $ucd-black-30
  #B2B2B2
• Black 20%
  $ucd-black-20
  #CCCCCC
• Black 10%
  $ucd-black-10
  #E5E5E5
• White
  $white
  #FFFFFF

Secondary Colors

For best results in multicolored publications, restrict secondary color choices to a maximum of two or three beyond UC Davis gold or blue. In fact, UC Davis blue, UC Davis gold and black for text are sufficient for effective publication design that unmistakably communicates UC Davis’ identity.

The colors below offer great secondary color flexibility while providing a reasonably limited palette. Please do not introduce other secondary colors into UC Davis publications.

Use secondary colors only as accents, never as dominant colors or backgrounds.

• Rec Pool
  $rec-pool
  #6FCFEB
• Tahoe
  $tahoe
  #00B2E3
• Gunrock
  $gunrock
  #0047BA
• Bodega
  $bodega
  #003A5D
• Rain
  $rain
  #03F9E6
• Arboretum
  $arboretum
  #00C4B3
• Putah Creek
  $putah-creek
  #008EAA
• Delta
  $delta
  #00524C
• Farmer’s Market
  $farmers-market
  #AADA91
• Sage
  $sage
  #6CCA98
• Quad
  $quad
  #3DAE2B
• Redwood
  $redwood
  #266041
• Golden State
  $golden-state
  #FFFF3B
• Sunflower
  $sunflower
  #FFDC00
• Poppy
  $poppy
  #F18A00
• California
  $california
  #8A532F
• Rose
  $rose
  #FF8189
• Strawberry
  $strawberry
  #F93549
• Double Decker
  $double-decker
  #C10230
• Merlot
  $merlot
  #79242F
• Thiebaud Icing
  $thiebaud-icing
  #F095CD
• Redbud
  $redbud
  #C6007E
• Pinot
  $pinot
  #76236C
• Cabernet
  $cabernet
  #481268

Primary font: "proxima-nova", system-ui, "Segoe UI", "Helvetica Neue", Arial, sans-serif;

Primary font italic: "proxima-nova", system-ui, "Segoe UI", "Helvetica Neue", Arial, sans-serif;

Primary font bold: "proxima-nova", system-ui, "Segoe UI", "Helvetica Neue", Arial, sans-serif;

Primary font extra bold: "proxima-nova", system-ui, "Segoe UI", "Helvetica Neue", Arial, sans-serif;

Secondary font: "Ryman Eco", Georgia "Times New Roman", Times, serif;

Secondary font italic: "Ryman Eco", Georgia "Times New Roman", Times, serif;

Secondary font bold: "Ryman Eco", Georgia "Times New Roman", Times, serif;

Monospace font: Menlo, Monaco, Consolas, "Courier New", monospace;